Pasta Packaging to Include QR Codes to Increase Accessibility

In expanding a partnership with Be My Eyes, a service that provides live audio and visual support to consumers who are blind and visually impaired, Barilla, a major pasta manufacturer, is adding QR codes on the packaging of ten of its most popular products. Previously, the company partnered with Be My Eyes to enable shoppers to communicate directly with Barilla representatives through smartphone cameras. With this additional feature, consumers can scan the QR code on a pasta box to be connected immediately with a company representative. Once connected, they can request any visual information needed, such as details about pasta cuts, recipes, cooking instructions, and more. To find out more about the partnership, read the press release entitled Barilla® Adds QR Codes on Packaging to Assist Visually Impaired Customers in Expanded Partnership with Be My Eyes.