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“In-Shoe” Navigation System Venture Announced

“IGNITION,” a fitting name for the new business creation program from Honda Motor Company, Ltd., has announced that they are developing “an in-shoe navigation system to support the visually impaired…” This new venture, established as Ashirase, Inc., aims to begin sales prior to the end of their fiscal year ending March 31, 2023. The navigation system uses a smartphone app and vibration, relying on a motion sensor inside the shoe. Ashirase provides data conveyed through the user’s foot movement. By doing so, it does not interfere with hand movement and use of a white cane or with the sense of hearing. The vibrators are positioned to align with nerve layers, making it “easy to feel the vibration.” For more information, read about it in Stockhouse here.