Be My Eyes / Clearblue Partnership

Awhile ago we reported on laundry help and other assistance available through a partnership between Procter & Gamble and Be My Eyes. Just over a year ago, the partners also began offering assistance with reading the results of P&G’s home pregnancy test Clearblue. A businesswire article recounted a personal story from Sumaira Latif, P&G’s Accessibility Leader, who is herself vision impaired and who “experienced the difficult task of taking a pregnancy test without family in town to help her. After arriving at a local pharmacy for her test results, the pharmacist declined to help her.” Latif became a champion for the project, and now “women who take the test can make a video call to a Clearblue expert advisor through the Specialized Help function in the app. From there, the advisor will read the test result to them or answer their questions about taking the test, alleviating the stress of having to rely on friends and family for help.”