Dedicated to Improving the Lives of Blind and Visually Impaired People

Barilla Pasta Partnership with Be My Eyes

By Nikhil Vohra

Be My Eyes, an app that connects people who are blind and visually impaired to volunteers who are sighted for real-time visual assistance, recently announced a partnership with Barilla, the pasta company. This marks the first time that a food and beverage company partnered with the app. Be My Eyes users can now access help with product labels, product availability, and even cooking instructions via the app’s specialized help menu from 12:00 PM to 4:00 PM Central Time on weekdays. Be My Eyes vice president, Will Butler, said in a statement that “[f]ood insecurity is probably the most important single issue for the blind community […] Barilla is leading the way and ensuring that the visually impaired have access to all the information they need about what they’re putting in their bodies. For that, we truly applaud them.” You can download the Be My Eyes app for free from the Apple App Store and Google Play.